Advertising Policy

Effective Date: 2008 February 01

Advertising Sales
Email: advertising@healia.com

Our mission at Healia is to be an essential part of your health decision-making process by providing you with the highest quality information and support . To support this mission, we accept advertising on our site and provide our Advertising Policy to explain the types of advertising that we accept and the limitations we impose to ensure the best experience for each of our site visitors.

We believe it's important that you can tell the difference between advertising and the other types of independent or editorial content on our site. To that end, our Advertising Policy explains our approach and how we ensure that the advertising you see has no influence on the quality, accuracy or selection of the editorial content and services that we provide.

We do not endorse products, services, or companies.

Healia has not evaluated the products or services advertised on our site. Advertisements that appear are not a guarantee of the advertised products and services, or the companies that manufacture, distribute, sell or promote such products and services. The fact that certain products and services are advertised on our site is not an endorsement of those products and services, nor does it influence the editorial content on our site.

When we use the terms "advertising" or "advertisements," we refer to all forms of advertising, sponsorships, and promotions for which we receive compensation.

We clearly identify all advertising and have set guidelines on how we label advertising so you can distinguish between an advertisement and editorial content. We use both clear language and visual cues to distinguish advertising from editorial content. Here are the descriptors we use on our site for the different forms of advertising:

"Advertisement" is used to describe the most common form of advertising on our site. The content of this form of advertising is controlled by the advertiser. Ads are labeled with the word 'Advertisement' next to the advertisement.

When you click on an advertisement, it will most often link to a website that is operated by the advertiser. Healia has no control over the advertiser's website or the policies of that site. We recommend that you familiarize yourself with the terms of use, privacy policies or other policies applicable to those sites before using them.

"Sponsored by" is used to label content that advertisers have paid to associate with an article or service, but the content or service itself is not editorially controlled or influenced by that advertiser. We identify this form of advertising with a "Sponsored by" statement next to the content or service.

We identify paid text advertising appearing alongside of search results or on other pages of our site.

Any paid text advertising listings posted on search results or other pages of our site are provided by Google and are identified as Sponsored Links. For information regarding how Google sorts these listings, please go to [1]

Advertisers have no influence on how search results are displayed on our site.

Search results in response to search queries or keywords entered in the Healia search boxes are editorially and algorithmically programmed by us to provide the highest quality and most relevant responses. Advertisers do not influence the order in which results are presented.

We give you choice and control over personalized advertisements you may receive.

In our continuing effort to give you information that is the most relevant so you can make an informed decision, there are many areas of personalization on our site. The information you provide about yourself also allows us to tailor the advertising in a way that best serves your interest and needs.

When we show you advertising, we may use your age, gender, location and the history of your activities on the site, along with the content you are viewing. We, our advertising partners or advertising networks may place cookies on your browser to serve you more personally relevant advertising and to control the sequence of ads you see. To learn more about this and to get instructions on how to opt out of cookies related to advertising, please see our Privacy Policy.

We share no identifying information about you.

There may be occasion is which we share aggregated, non-personal information with advertisers regarding site usage. However, information in these summary reports cannot be linked to you individually. For more information about how we protect your privacy, please see our Privacy Policy.

There are certain kinds of advertising we do not accept.

To help ensure the integrity of our site and support our mission of providing what you need to make an informed health-care decision, Healia has strict imitations on the types of advertising we accept. Advertisers are prohibited from placing any advertising that:

• Contains false or misleading claims.
• Promotes products that are illegal or whose distribution would violate the law.
• Promotes the sale of firearms, ammunition or weapons designed to inflict serious bodily harm.
• Promotes betting or gambling.
• Promotes pornography.
• Is for online pharmacies that are not compliant with the Verified Internet Pharmacy Practice Sites (VIPPS) program.
• Advocates a political, religious or controversial public position or candidate for public office.
• Makes health claims that are not adequately substantiated.

We do not accept advertising that promotes alcohol or tobacco products. However, we may accept promotions for educational campaigns such as youthful smoking or responsible drinking messages that are consistent with efforts to educate the general public.

We will post Advertising Policy updates here in this section.

In our effort to serve the interests and needs of our visitors, we will frequently review and possibly revise our Advertising Policy. Any changes to the policy will be posted for your review in the updated policy here. This policy's effective date will be identified at the top of the page.